Viewing Ads: Grade Six (in-class & complete for homework)
Choose one ad to look at to answer the questions below.
What does the ad remind me of?
What are the important parts of the ad?
What do I notice first? What grabs my attention?
What is the slogan? Why does it work?
What about any written messages in the ad? Does it give me necessary information?
Who is the target of this ad?
What is the purpose of the image?
What do the advertisers want me to think or do?
How would this ad influence me (or not)?
When you are done: compare two ads in one of the categories (so two soda ads or two phone ads) and answer these two questions:
1. Which one is stronger? Why? 2. Whose perspective is represented in the ad?