Category Archives: In class study
Introduction to important terms:
Exports of goods/ services from Canada
Imports of goods to Canada
Comparing imports & exports
United States now accounts for less than half of total imports
Between 2002 and 2011, the share of goods imported from the United States declined from 62.6% to 49.5%. In contrast, China’s share of imports has shown the largest gains, increasing from 4.6% in 2002 to 10.8% in 2011.
The value of imports from the United States increased 8.6% from 2010 to $220.8 billion. Gains were led by imports of fuel oils, and other petroleum and coal products, both reaching record highs.
China remained Canada’s second-largest source of imports for the 10th consecutive year. Imports from China amounted to $48.2 billion in 2011, an 8.1% increase from 2010. Electronic computers and other telecommunications and related equipment, including cellular telephones, have driven the growth of imports from China over the past decade.
Mexico remained the third-largest source of imports for the Canadian market in 2011, at $24.6 billion, up 11.1% from 2010. Automotive products, mainly motor vehicle parts, except engines, led the rise.
Changing relationships with United States & other countries
China and the United Kingdom’s share of exports increase
Export levels to the United States in 2011 were just below those recorded a decade earlier, while exports to the United Kingdom and China grew more than four-fold from 2002 to 2011. As a result, the share of exports to the United States has declined whereas the respective shares of exports to the United Kingdom and China have more than tripled.
Exports to the United States increased to $330.1 billion in 2011, up 10.4% from 2010. Gains were led by crude petroleum exports, which rose 32.3% to a record $68.4 billion. The United States accounted for 73.7% of total exports in 2011, down from 87.1% in 2002.
Exports to the United Kingdom increased 14.8% in 2011 to a record high of $18.8 billion. Precious metals and alloys, which represented over 60% of Canadian exports to the United Kingdom in 2011, led the gains.
Exports to China amounted to $16.8 billion, up 26.9% from 2010. Exports of iron ores and concentrates recorded the largest gains. Wood pulp and similar pulp remained the top export for a second consecutive year.
Choose one ad to look at to answer the questions below.
What does the ad remind me of?
What are the important parts of the ad?
What do I notice first? What grabs my attention?
What is the slogan? Why does it work?
What about any written messages in the ad? Does it give me necessary information?
Who is the target of this ad?
What is the purpose of the image?
What do the advertisers want me to think or do?
How would this ad influence me (or not)?
When you are done: compare two ads in one of the categories (so two soda ads or two phone ads) and answer these two questions:
1. Which one is stronger? Why? 2. Whose perspective is represented in the ad?